THE FESTIVAL – AUGUST 25-30


Whereas The Conference is two days of super-curated talks at Slagthuset, The Festival is what we’d call “an intense smorgasbord” of workshops, seminars, food, culture, music, master classes and festivities from which you can customize your own experience. All signed, sealed and delivered by speakers from The Conference and brilliant minds from our community.

Most festival events are for free and anyone is welcome to register. It doesn’t matter if you’re attending The Conference or not. The Festival is for everyone interested in the now and beyond.




REGISTRATION TO THE EVENTS OPENS AUGUST 6


Sunday August 25

9:00 am - 11:00 pm

The Festival x Folkets Park culture

A full day's takeover of Malmö's legendary Folkets Park (The People's Park).

Location: Folkets Park
More info

TBA

Monday August 26

10:00 am - 12:00 pm

AI Design Sprint workshop

Hands-on workshop where we develop new AI-based products and services in small teams.

More info

In a 3-hour session, you will be a part of an AI Design Sprint. Divided into teams, you're going to get a hands-on experience of developing new AI-based products and services. The AI Design Sprint is based on the Google design sprint compressed to a couple of hours with the focus set on AI. The event is hosted by the AI design company 33A.

1:00 pm - 2:00 pm

Guided Tour of Media Evolution City seminar

Guided tour of our two co-working spaces + the story about the Media Evolution community and The Conference.

More info

Come join a guided tour at Media Evolution City!

We will guide you through our two neighbouring co-working spaces (including the newly refurbished Gängtappen), while also telling you the story about the Media Evolution community and The Conference.

3:00 pm - 5:00 pm

Future of the Web + Swedish Fika with 24HR seminar

Just what it sounds like: a discussion about the future of the web (while munching on a traditional Swedish fika).

Location: 24HR
More info

Swedish Fika and small talk The Finns have sauna, the Danes have hygge and the Swedes have fika. The best of all possible ways to pass time. Not only will there be coffee and baked goods, we will also provide some snack-sized topics regarding the web, the future, and the future of the web. Just as with the web itself, the discussions will benefit from a diverse range of participants. (i.e. non-techies are MORE than welcome)

Come join us for cinnamon buns and more (tradition calls for seven kinds of biscuits and a strawberry cake, but we'll see…) at our lovely office in central Malmö. If the weather is fair we will make use of our roof terrace, otherwise our living room will do just fine!

3:30 pm - 5:00 pm

How to Create a Superteam workshop

A workshop on "how to build trust and deliver great work in a team" with Daresay. 

More info

Teamwork kit: How to Build Trust and Deliver Great Work in a Team

Happy teams are all alike. Understand the characteristics of a great team and how to reach a culture of safety. Build the culture, learn the culture and get the tools in our Teamwork Kit workshop. We share our collection of methods that helps teams build trust and deliver great work together.

You get to try out some of Daresay's template posters and we show different ways to use them: with your everyday team, with clients/consultants and with temporary teams.

With the right mindset and a great framework, any group can become a creative, resilient team.

Facilitators:

Maria Brenner, Service Designer Andrea Norell, Service Designer Petra Emtestam, Art Director

4:00 pm - 6:00 pm

Tech Solutions & How to Avoid Common Pitfalls seminar

Many people buying tech solutions today have no idea about their own role and responsibilities. We aim to change that!

Location: Edument
More info

What is required of you as a buyer of apps and other technological solutions? What should you be aware of? And what expecations can you even have?

Many people that are buying tech solutions today have no idea about their own role and responsibilities. When you order a solution, you become the product owner. In that, you're expected to ensure everything from functionality down to the tiniest design details – often in an unusual context where pitfalls in communication and the division of responsibilities are common. How can you avoid them?

4:00 pm - 6:00 pm

Crafting Signature Moments workshop

In a sea of mundane customer journeys, a Signature Moment surprises and delights. What's yours?

More info

Every day, we experience countless interactions with brands and businesses – and their products and services. Most are inherently forgettable. In a sea of mundane customer journeys, a Signature Moment surprises and delights. This is the key in the customer interaction – the reason why they return and find value from your service.

Signature Moments are a way to build deeper, more lasting relationships between your customers, your employees, and your business. It’s a standout interaction within a customer journey that leaves a lasting, memorable impact on the person that experiences it. However, it’s even harder to build a great service when your products and services span across a number of different channels.

In Idean's workshop we will open up the process and the methodologies from some lessons learned.

Join us and get a unique chance to define your own personal signature moment!

5:00 pm - 6:00 pm

Skinny Dipping culture

Let's take a dip in the sea down by the idyllic cold bathing house. With or without clothes, your choice!

More info

Come take a dip in the sea down by the idyllic cold baths at Ribersborg. With or without clothes – it’s up to you!

Yep, you heard us. Skinny Dipping at Ribersborgs Kallbadhus is a veritable The Conference tradition. To begin with, it's one of our absolute favorite spots in Malmö. Summer, fall, winter and spring – it doesn’t really matter. The people of Malmö enjoy a good swim and a sweaty sauna session all year round. It something we do together, to relax, either naked or in our bathing suits. (The former is recommended but optional.)

The entrance fee at Ribersborgs Kallbadhus is 70 SEK

6:30 pm - 8:30 pm

Warm Up Family Dinner culture

A not-to-be-missed mega dinner in an amazing, hidden Malmö venue.

Location: Varvsstaden
More info

To kick The Conference off and to welcome our international guests, we cordially invite everybody that wants to come to a big family dinner.

The venue is a hidden Malmö treasure. It’s undoubtedly the best way to get into the whole conference groove. You’ll get to meet the speakers and hang out with the local community before the real deal kicks off the next day.

Anyone is welcome to register – The Conference participant or not. Participation is free, but seats are limited.

Tuesday August 27

8:00 am - 6:00 pm

The Conference – Day 1 culture

First day of the main spectacle at Slagthuset.

Location: Slagthuset MMX
More info / Register

1000 participants, 40 speakers, 3 stages.

As always, we seek to explore who sets the agenda, what changes the playing field and how we all can shape society from now on.

Peep the program here.

Get your ticket to the two conference days at Slagthuset here.

5:00 pm - 7:00 pm

Exhibition: "The age of...?" culture

This exhibition is part of a project where 8 design studios explore future scenarios through speculative design.

Location: Form/Design Center
More info

This exhibition, curated by Non Agency, is part of a two-year long project where 8 international design studios are working with the planet of Mars as a projection plane for critique and speculation to create spaces for discussion and debate about what it means being human on Earth today.

"The Age of…?" is the first of two exhibitions in the project and shows the design processes where the designers explore different future scenarios through speculative design.

As one response to environmental decay and increasing material scarcity on Earth, scientists and the space industry are investing in the potential of asteroid mining, planetary engineering and in-space manufacturing to meet the demands of our growing population. Much of the research and development today is primarily human-centered, very little has been done to consider the potential ecological impact on this unknown environment of Mars.

Is it easier for humans to imagine life on Mars than to change our destructive behavior on Earth?

At the same time, a growing understanding of that we as humans are not exceptional beings but rather fully entangled and dependent on other species, renders the urgency of our own extinction clear.

What if focus would shift from exploiting space, just as we have exploited Earth, to develop more sustainable lifestyles in mutualistic symbiosis with other species? What can we learn, or perhaps unlearn, by imagining and designing for multispecies life on Mars?

6:30 pm - 7:15 pm

Running with Måns culture

Round off day one with a guided jogging tour.

More info

Did you see that? No, you didn’t. You didn’t because he – The Flash, the Malmö Guerilla Runners man, the marathon pro, The Måns – is simply too fast to catch.

Round off day one with a jolly jog. Your guide, the wonderful Måns Renntun, is not only the poster boy for the region’s most sympathetic running club, he’s also a master of Malmö curiosities, so prepare for some simultaneous sightseeing!

7:00 pm - 9:00 pm

Dine With New Friends culture

Get to know new people over a scrumptious dinner at one of our favorite Malmö shacks!

Location: All over town
More info

Take the opportunity to meet people you've never met before over a scrumptious dinner in Malmö.

We’ve reserved tables at a number of our favorite spots around town. Simply register and we’ll hook you up with great people. Then, when September’s here and the evening is approaching, we'll tell you which restaurant you should show up at and how to get there. We know it sounds a bit like Russian roulette, but we promise that there’s only great outcomes in this one.

For 350 SEK (incl. VAT) per person, the restaurants will put together a lovely multi-course dinner for you to enjoy. Please note that drinks aren't included in the price and that you pay up front.

8:00 pm - 1:00 am

The Party by Creuna culture

TBA

Location: Boulebar
More info

TBA

Wednesday August 28

8:30 am - 5:00 pm

The Conference – Day 2 culture

Second day of the main spectacle at Slagthuset.

Location: Slagthuset MMX
More info / Register

1000 participants, 40 speakers, 3 stages.

As always, we seek to explore who sets the agenda, what changes the playing field and how we all can shape society from now on.

Peep the program here.

Get your ticket to the two conference days at Slagthuset here.

Thursday August 29

7:30 am - 11:00 am

Cod Fishing culture

Join one of our local fishermen at an early cod fishing trip with a bunch of other enthusiastic early risers.

Location: The Dock
More info

Malmö by sea is fantastic. Fish is, for the most part, fantastic (there are admittedly a couple of ugly-ass varieties that only a mama fish could love). Thus, we thought it could be fun to kill two birds with one stone. Yes, you heard it right... The Conference is going cod fishing!

Join one of our local fishermen at an early cod fishing trip with a bunch of other enthusiastic early risers. Fishing gear will be provided, but remember to dress according to the weather at sea.

10:30 am - 12:00 pm

Love/Hate Online: Digitalized Suppression Techniques and Confirmation Strategies workshop

Together with Winnet we'll explore how suppression techniques are used online today.

More info

During the 1970s, the Norweigan social psychologist Berit Ås revised and popularized the theory of suppression techniques. Since then, new social arenas have changed where and how we communicate. As a result, suppression techniques and confirmation strategies are now used IRL as well as online. During this interactive workshop with Jämställd Utveckling Skåne, we’re going to explore how suppression techniques are used online today, as well as trying to forecast how new ones will arise due to the complexity of our digital world.

1:00 pm - 2:30 pm

"Discover Diversity" workshop with MINE workshop

Join us as we explore new aspects of workplace culture through examples, exercises and scientific facts.

More info

Swedish workplace culture – what's the deal? We Swedes tend to consider ourselves the absolute normal and average. Not so much. Join us on a journey and explore the workplace culture with us through examples, exercises and scientific facts.

Very useful for everyone to reflect. Malmö (and Sweden) of today is diverse but are we inclusive? Learn more about inclusive leadership and how you as an employer can make good use of all the talent at hand, and how you tackle the bumps on the road without offending anyone or braking any laws.

Please join us and share your experiences and get some new insights from us and the other participants!

1:00 pm - 2:00 pm

"Building Ethical Products" seminar with Panion seminar

How can we build products that empower our users?

Location: The Ground
More info

We rely heavily on digital products because of their utility, but quite often our interactions with these products leave us feeling depressed, diminished and frustrated.

So how can we as designers and digital developers build products that empower our users? How can we build more mental health-conscious products that embrace finding a balance between our digital and analogue worlds?

These days utility isn't enough. We might not know it yet, but we want technology that enhances our capabilities and gives us a sense of agency and control over our lives rather than products that suck us dry of our time and attention.

So how can we build products that empower our users? How can digital technology be designed and developed in a more ethical way? How can we build trust and happy customers, with less focus on addiction and trickery? What KPIs should we be using to measure success? And how can we adjust the standards for what investors expect, regarding KPIs when assessing a product?

In other words, can we begin to shift towards measuring how a product positively impacts people's lives, rather than focusing solely on numbers that indicate how often the product is used, i.e. its addictiveness?

4:00 pm - 5:00 pm

Guided Tour of Media Evolution City seminar

Guided tour of our two co-working spaces + the story about the Media Evolution community and The Conference.

More info

Come join a guided tour at Media Evolution City!

We will guide you through our two neighbouring co-working spaces (including the newly refurbished Gängtappen), while also telling you the story about the Media Evolution community and The Conference.

5:00 pm - 8:00 pm

Free Beer & The Crunchy Bits About: UX Writing seminar

Come drink awesome beer and talk UX writing with KAN's resident Brooklynite and UX writer.

Location: KAN, Stortorget 31
More info

Some days you want the entire lasagna. But sometimes you just want the crunchy bits from the pan edges (oddly specific, but hey, we speak from experience). UX writing is the lasagna in this metaphor.

Please note that this isn’t your regular presentation format either. Instead, we’ve recorded our content ahead of time, so you can cherry-pick which bits you want to hear and when. Swallow it whole or graze your way through it. Our own UX writer Amy Johansson will be serving up her take on the discipline and its practical application under the banner of UX. And we dare you to get picky. Only listen to the parts that you want to hear. Or listen to them all. They all pair well with beer anyways. Welcome!

What You'll Learn

  • – The most important things about UX
  • – Writing on your own terms
5:30 pm - 8:00 pm

Ustwo Thinks: Health seminar

Please join us on an exciting journey through the complex topic of "Digital Health".

Location: Ustwo
More info

We live in a time when most of us spend our waking hours staring at screens. We do it at work, for pleasure and to feel connected. Our phones have become an extension of ourselves, both for better and for worse. There are documented health risks of being connected, as stress and depression, but also great possibilities. People who cannot seek ordinary treatment, for different reasons, suddenly have it in their hands.

New technology provides more accessible solutions for health care providers, for patients in treatment and for self care. People in refugee camps can deal with PTSD, people with allergies can have better control of what is flying around and children at hospitals can get a much nicer experience via digital solutions catering for their needs.

How will these changes affect the well-being of our lives? What should we expect to see in the future? What opportunities does it come with and what challenges lies ahead when we combine technology and healthcare?

Please join us on an exciting journey through the complex topic of "Digital Health" together with our experienced panel.

The event will open at 5.30pm with some simple food and drinks and then the moderated panel discussion will start around 6pm and last for an hour and a half. Afterwards there will be some snacks and mingle and the event closes at around 8pm.

Friday August 30

8:00 am - 9:30 am

World's Best Morning w. Unionen seminar

Breakfast seminar with Unionen.

More info

We love Fridays. And breakfast. And our community. Combine the three of them and you get the “World's Best Morning”.

This particular one is hosted by our friends from Unionen.

More info TBA.

10:00 am - 11:30 am

"Polarity Management for Leading a Change" workshop with Hyper Island workshop

This interactive session will introduce you to the Polarity Management model and allow you to get hands-on with it.

More info

When you encounter a challenge in life, what do you do?

Often we see it as a problem and try to solve it. Sometimes this is the right thing to do, but what if it isn't a problem but an ongoing polarity that we need to manage well, rather than try to solve with one single answer?

Do we focus on improving quality or reducing cost? Should we spend time planning or take action? Do we need stability or change?

If it is a polarity, you must manage it and avoid applying traditional problem solving skills that will only increase the problem rather than help it. The Polarity Management model helps you to distinguish between Solvable Problems and Polarities, and helps you effectively manage those polarities most important to your organization’s success.

This interactive session will introduce you to the Polarity Management model and allow you to get hands-on with it so you can leave with tools and techniques you can apply right away.

11:30 am - 12:15 pm

Tabata in the Park culture

Rise and Tabata!

Location: Hospitalsgatan
More info / Register

What You'll Learn

  • Rise and Tabata!
  • Get your adrenaline running with this 45 minute intense training in the beautiful Slottsparken in central Malmö. Josefin from 24HR Malmö will show you how to work your glutes, your core, your soul even. Note that even though Tabata is considered intense you don’t HAVE to push yourself to the max.
  • Put on your best exercise clothes and bring a yoga mat, or towel. There will be fruit.
12:00 pm - 1:00 pm

Guided Exhibition Tour: "The Age of...?" culture

This exhibition is part of a project where 8 design studios explore future scenarios through speculative design.

Location: Form/Design Center
More info

This exhibition, curated by Non Agency, is part of a two-year long project where 8 international design studios are working with the planet of Mars as a projection plane for critique and speculation to create spaces for discussion and debate about what it means being human on Earth today.

"The Age of…?" is the first of two exhibitions in the project and shows the design processes where the designers explore different future scenarios through speculative design.

As one response to environmental decay and increasing material scarcity on Earth, scientists and the space industry are investing in the potential of asteroid mining, planetary engineering and in-space manufacturing to meet the demands of our growing population. Much of the research and development today is primarily human-centered, very little has been done to consider the potential ecological impact on this unknown environment of Mars.

Is it easier for humans to imagine life on Mars than to change our destructive behavior on Earth?

At the same time, a growing understanding of that we as humans are not exceptional beings but rather fully entangled and dependent on other species, renders the urgency of our own extinction clear.

What if focus would shift from exploiting space, just as we have exploited Earth, to develop more sustainable lifestyles in mutualistic symbiosis with other species? What can we learn, or perhaps unlearn, by imagining and designing for multispecies life on Mars?

2:00 pm - 3:30 pm

How do you design services for a market of over 1 billion people? workshop

A workshop about globilization possibilities and service design for the massive Indian market.

Location: TBA
More info

Designing Services for India

About the event: The world is getting more global every day so designing services in Malmö can have an end market anywhere in the world. India is a market of more than 1 billion people. How can designers in Malmö cooperate with local Indian designers to design future proof and sustainable services for this mass market?

About the event organiser: Service Design Network – Malmö Chapter In collaboration with SDN Sweden, we aim to foster the local service design community by creating opportunities for sharing, promoting and celebrating Service Design in Malmö.

Speakers: – Swar Raisinghani, Co-Founder & Design Lead, Xeno Co-lab, Pune, India – Nithita Ghurari, Co-Founder & Design Strategist, Xeno Co-lab, Pune, India – Speaker #3 TBA – Speaker #4 TBA